Ocean Outdoor and Cityz Media Bring Creative OOH to France’s Retail Hubs

Ocean Outdoor Group is expanding its international Out-of-Home advertising business through a new partnership with Cityz Media in France.

The partnership will cover 38 premium shopping centres operated by Klépierre, one of Europe’s leading shopping centre companies. The locations include major retail destinations such as Créteil Soleil and Val d’Europe near Paris, as well as Grand Place in Grenoble.

Under the agreement, Ocean Outdoor’s creative divisions, Ocean Labs and Ocean Studio, will support the development of large-scale Out-of-Home campaigns, special brand activations and creative advertising products across the French shopping centre network.

The available formats will range from large and small full-motion digital screens to complete takeovers of retail environments. The partnership will also create opportunities for interactive brand experiences designed to engage shoppers beyond traditional screen-based advertising.

Shopping centres offer advertisers a valuable combination of large visitor numbers, extended dwell time and proximity to the point of purchase. Digital Out-of-Home screens in these environments can therefore support both brand awareness and consumer action, particularly when creative content is adapted to the location and shopping experience.

Klépierre will also join The Alliance, Ocean Outdoor’s international sales network, which is active in 12 countries. The move will give brands and advertising agencies wider access to prominent retail destinations across France through an international buying and creative network.

For Ocean Outdoor, the partnership strengthens its ability to deliver campaigns across multiple European markets. Ocean Labs and Ocean Studio will now operate in nine countries, expanding the company’s creative and technical capabilities beyond its existing markets.

The agreement also reflects a broader change in the Out-of-Home industry. Media owners are increasingly moving beyond the sale of individual screens and advertising spaces. They are developing integrated services that combine media, technology, creative production and live brand experiences.

Retail environments are becoming particularly important within this shift. They allow advertisers to connect digital content with physical consumer activity and create campaigns that can influence shoppers close to the moment of purchase.

Through the partnership with Cityz Media, Ocean Outdoor aims to bring its international creative experience to the French retail media market while giving brands new ways to achieve visibility at scale. The expansion supports the company’s wider ambition to transform public and commercial spaces into places where brands and consumers can meet through engaging Out-of-Home experiences.