SK hynix Lights Up Times Square With Large-Scale DOOH Campaign

SK hynix, one of the world's leading memory semiconductor companies and a key supplier of AI memory chips in South Korea, took over New York’s Times Square with a large-scale digital out-of-home (DOOH) advertising campaign to celebrate the launch of its Nasdaq American Depositary Receipts (ADR) trading.

The campaign used a high-impact “roadblock” strategy, dominating more than 40 major digital screens across Times Square for one hour on July 10. By synchronizing advertisements across the district's most visible displays, SK hynix created a powerful brand moment in one of the world's most iconic advertising locations.

At the center of the campaign was a 30-second brand film built around the dual meaning of the word “memory” — both human memories and semiconductor memory technology. The creative highlighted how advanced memory chips help support the digital experiences and meaningful moments that shape everyday life.

One of the campaign’s most eye-catching elements appeared on Times Square’s anamorphic 3D screen. SK hynix’s High Bandwidth Memory (HBM) technology was brought to life through immersive three-dimensional visuals that appeared to extend beyond the screen, attracting attention from visitors and commuters throughout the area.

The campaign also featured prominent placements on landmark displays including One Times Square, the Nasdaq Tower, and other major financial district screens. The message “Now on Nasdaq” was displayed across multiple locations, reinforcing the company's entry into the U.S. capital market.

The activation demonstrates how premium DOOH media can transform a corporate milestone into a public brand experience. By combining large-scale digital displays, synchronized screen networks, and immersive 3D creative, SK hynix used Times Square not only to announce its Nasdaq debut but also to showcase its leadership in the fast-growing AI memory market.