Spain’s Exterior Plus Joins ADCITIES Network, Expanding Premium OOH Advertising Opportunities

Spanish out-of-home (OOH) advertising operator Exterior Plus has joined the ADCITIES Publisher Partner Network, expanding opportunities for advertisers to reach consumers across airports, shopping centres and urban environments throughout Spain.

ADCITIES, an advertising platform connecting brands with premium OOH media networks, announced the partnership as part of its efforts to strengthen access to advertising inventory in high-traffic locations.

Exterior Plus is one of Spain’s leading digital out-of-home (DOOH) media operators, with an extensive portfolio covering major transport hubs, retail destinations and urban advertising sites.

The company’s advertising network includes Madrid-Barajas Airport and Barcelona-El Prat Airport, two of Spain’s most important international aviation gateways. These locations provide advertisers with opportunities to engage domestic and international travellers throughout their airport journeys.

Beyond airports, Exterior Plus operates advertising media across more than 90 shopping centres, allowing brands to reach consumers in environments closely connected to shopping and purchasing decisions.

Its portfolio also includes street furniture, car parks and large-format advertising installations, with a significant presence along Spain’s Mediterranean and Atlantic coastal regions.

The network combines traditional OOH formats with digital advertising screens, giving advertisers access to multiple consumer touchpoints throughout daily travel, shopping and urban activities.

For international advertisers, the partnership highlights the growing importance of integrated OOH networks that connect airport advertising, retail media and urban DOOH within a broader media strategy.

As advertisers increasingly seek premium locations and audience relevance, networks spanning travel, retail and city environments offer opportunities to maintain brand visibility across different stages of the consumer journey.

The addition of Exterior Plus strengthens ADCITIES’ publisher network by bringing together established Spanish OOH inventory and a broader platform for advertiser access.