언론이 바라본 OOH News
As South Korea reopens its doors to Chinese group travelers through a temporary visa-free policy effective September 29, Incheon International Airport is emerging as the most strategic platform for advertisers. With Chinese arrivals expected to climb sharply during the upcoming National Day holiday and continuing into next year’s APEC
Korea will host the Asia-Pacific Economic Cooperation (APEC) summit from November 12 to 16, bringing together leaders, ministers and corporate executives from 21 member economies. The five-day gathering is expected to be one of the largest multilateral events held in Korea in recent years, both in terms of political importance
South Korea has announced a temporary visa-free program for Chinese tour groups, a move expected to significantly boost inbound travel during China’s National Day holiday in early October. The policy, effective from September until June 30 next year, allows groups organized by approved travel agencies to stay in Korea
Korea Telecom (KT) has unveiled Korea’s largest twin digiatl OOH media “KT Square,” installed on the façade of its new Gwanghwamun West headquarters. The project marks the first major installation since Seoul designated the Gwanghwamun district as a free outdoor advertising zone, reflecting the latest trends in digital out-of-home
Incheon International Airport Corporation announced that it will host the 2025 World Aviation Conference from September 2 to 4 at the Grand Hyatt Incheon. Now in its eighth year, the World Aviation Conference has established itself as a premier platform for international exchange, bringing together more than 1,000 leaders
미국 대표적 옥외광고 기업인 아웃프론트 미디어가 닉 브리엔(Nick Brien)을 최고경영자(CEO)로 공식 선임했다. 브리엔은 지난 2025년 2월부터 임시 CEO로 회사를 이끌어왔으며, 이번 임명으로 이사회 멤버로서의 역할도 이어간다. 아웃프론트는 동시에 업계 주요 인사 두 명을 새 이사로 영입했다. 매그나이트(Magnite) 최고경영자 마이클 바렛(Michael Barrett)과 넷플릭스 광고
Incheon International Airport Corporation will host the 2025 World Aviation Conference from September 2 to 4 at the Grand Hyatt Incheon. Now in its 8th year, the conference is one of the largest global gatherings in the aviation industry, bringing together over 1,000 leaders from business, academia, and research.
INNOCEAN announced on August 6 the launch of a public service campaign aimed at enhancing the safety of summer vacationers. Titled The World’s Biggest Lifeguard, the campaign is being presented via Grand Josun Media, a large-scale digital signage display located in front of Busan Haeundae Beach, the only free
South Korea will allow visa-free entry to Chinese group tourists from September 29, 2025, to June 30, 2026, in a strategic move to revitalize its tourism industry and stimulate the outdoor advertising market. The decision was finalized during a “Tourism Vitalization Mini Policy Task Force” meeting chaired by Prime Minister
“Why would a mobility tech company venture into the outdoor advertising business?” It’s a fair question—especially coming from Korea’s traditional advertising sector. But for Gye Kyung-hyun, Director at Kakao Mobility, the answer lies in three words: data, technology, and mobility. In a world increasingly dominated by digital
"카카오모빌리티가 왜 옥외광고 사업을 하나요?" 전통적인 광고업계가 던진 이 질문에, 계경현 카카오모빌리티 이사는 데이터, 기술, 그리고 이동 미디어이라는 세 가지 키워드로 답했다. 디지털이 지배하는 시대 속에서 사람들의 움직임 위에 존재하는 ‘오프라인 미디어’는 여전히 아날로그의 외피를 두르고 있다. 하지만 계 이사는 오히려 이 간극 속에서 새로운 가능성을 본다. 그는 “온라인
Manual operations, lack of standardization, and inefficiency—these are the structural problems that Choi Jae-won, CEO of Smart Media Laboratory Korea (SMLK), identifies as long-standing issues in the out-of-home (OOH) advertising industry in South Korea. “Despite the existence of thousands of OOH media assets in Korea, media buying proposals are
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