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ABCS Insights and Neptune Retail Solutions Advance the Outcomes Era of Digital-Out-Of-Home in Canada with Sales Lift and iROAS Measurement

ABCS Insights and Neptune Retail Solutions today announced expanded outcome-based measurement capabilities for digital out-of-home (DOOH) advertising in Canada, enabling brands to quantify incremental sales lift and return on ad spend (iROAS) from physical-world media exposure. The collaboration addresses a longstanding gap in the Canadian market, where brands have had

by김지현

2026년 2월 13일

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OAAA and Geopath Open Entries for 2026 Local Case Study Awards

The Out of Home Advertising Association of America (OAAA) and Geopath have officially opened the call for entries for the 2026 Local Case Study Awards, inviting marketers, agencies and media owners to submit campaigns that demonstrate measurable impact in local markets. The awards program is designed to spotlight out of

by김지현

2026년 2월 12일

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LG GALLERY+ PRESENTS DIGITAL ARTWORK FROM SEDITION, INCLUDING SELECT EXCLUSIVE PIECES

LG Electronics (LG) has partnered with Sedition, the pioneering platform for digital art, to bring inspiring contemporary artworks to LG Gallery+.1 A premium visual curation service for LG Smart TVs, the LG Gallery+ subscription service offers a vast library of content – including video-format works – for a dynamic and immersive

by이현

2026년 2월 12일

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Trinity Forum 2026 Highlights Shift Toward Experience-Led Airport Commerce

The Moodie Davitt Report The Trinity Forum 2026 was held in Doha, Qatar, on 5–6 February, bringing together senior leaders from the global airport commercial revenue and travel retail sectors at a pivotal moment for the industry. As passenger volumes continue to recover, discussions focused on how airports,

by이현

2026년 2월 11일

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BTS Seoul Concert Demonstrates the Expanding Public Role of Large-Format DOOH

BTS will stage its comeback performance on March 21 at Gwanghwamun Square in central Seoul, an event expected to draw around 200,000 people. The projected turnout is more than eleven times the square’s official capacity of approximately 18,000, underscoring both the group’s global influence and the

by이지오

2026년 2월 11일

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Clear Channel Outdoor Holdings, Inc. Agrees to be Acquired by Mubadala Capital, in Partnership with TWG Global, for $6.2 Billion

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) ("Clear Channel" or the "Company"), a leader in U.S. out-of-home (OOH) advertising, today announced that it has entered into a definitive agreement to be acquired by Mubadala Capital, in partnership with TWG Global ("TWG"). The all-cash transaction values Clear Channel at an

by이지오

2026년 2월 10일

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Outdoor Media Awards 2026 welcome entries for 20th year celebration

Bauer Media Outdoor UK today opens entries for the Outdoor Media Awards (OMAS) 2026, held in partnership with Campaign. The OMAs celebrate their landmark 20th year with a bold new look and feel that reflects two decades of creativity, innovation, and excellence in Out of Home (OOH) advertising. Moments that

by이지오

2026년 2월 10일

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19 Billion Passengers by 2045? ACI Forecasts Raise Questions Over Airport Capacity

Airports Council International (ACI) World has released its World Airport Traffic Forecasts (WATF) 2025–2054, outlining expected trends in global passenger demand over the next three decades. According to the forecasts, global passenger traffic is projected to reach 10.2 billion in 2026, an increase of 3.9% compared with

by이현

2026년 2월 10일

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The Importance of Safety in the OOH Industry and the Rising Integration of Technology

OAAAPrioritizing safety has always been imperative for the Out of Home (OOH) advertising industry. OOH execution requires teams to operate at heights, in proximity to roadways, power lines, and heavy equipment — conditions that demand rigorous training, clear standards, and a culture committed to preventing injuries. The Out of Home Advertising

by이현

2026년 2월 9일

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Bauer Media Outdoor rebrands Amscreen and adds first-party data to AdAstra as it drives innovation for advertisers

Bauer Media Outdoor (BMO) today announced the rebrand of Amscreen, Europe’s largest manufacturer of digital outdoor signage, which BMO acquired at the end of 2025, into Bauer Media Outdoor Technic.  This marks a major step in the company’s strategy to deliver market-leading sustainable and innovative Out of Home

by이지오

2026년 2월 9일

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Landmark Study Finds Promotional Products Deliver High Brand Recall With Lower Carbon Impact Than Most Advertising

A new independent research study finds promotional products deliver strong brand recall while ranking among the most carbon-efficient advertising options per memorized impression – with up to eight times less carbon impact than digital advertising like social media and online display ads. The study was conducted by U.K.-based climate

by김지현

2026년 2월 8일

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Dahua Technology Showcases Advanced AIoT Display and Control Solutions at ISE 2026

Dahua TechnologyDahua Technology, a leading provider of video-centric AIoT solutions and services, unveiled its latest intelligent display and control solutions at Integrated Systems Europe (ISE) 2026 in Barcelona. At the exhibition, Dahua presented a comprehensive portfolio of innovative LED products and professional display solutions designed to deliver immersive, flexible, and

by이현

2026년 2월 6일