OOH World Report in Englsih
The debate over creativity in out-of-home (OOH) advertising is gaining fresh momentum across the global industry. As concerns grow that creativity is being increasingly diluted, OOH—often described as the “last broadcast medium”—is once again challenging the global creative community to fully embrace its unique strengths and real-world impact.
SticStic, the technology-enabled platform that connects brands with everyday drivers to power measurable out-of-home (OOH) advertising, today announced it has raised a $10 million Bridge funding round led by Accretion Capital and notable entrepreneurs like Phil Hellmuth, Adam Waheed and Chris Detert. Advisory support came from experts such as Lucy
The story of Royal Salute began in 1953, the year of Queen Elizabeth II’s coronation. Crafted by Scotland’s leading blenders using only whiskies aged for at least 21 years, the blend was created as a tribute to the new monarch. It was unveiled in London as 21 ceremonial
2025 Broadcast and Telecommunications Advertising Expenditure Survey South Korea’s advertising market entered 2025 with modest but meaningful growth, providing important context for the evolution of out-of-home (OOH) media. According to the latest “2025 Broadcast and Telecommunications Advertising Expenditure Survey” released by the Korea Communications Commission and the Korea Broadcast
Incheon International Airport handled a record 74.07 million passengers last year, marking the highest annual total since the airport opened in 2001. According to Incheon International Airport Corporation, the total number of passengers reached 74,071,475 in 2024, up 4 percent from 71.16 million a year earlier.
South Korea has emerged as the leading destination for Chinese outbound travelers, surpassing Japan and signaling a broader reshaping of Northeast Asia’s tourism landscape amid shifting political and diplomatic dynamics. According to a recent report by Chinese economic media outlet Caixin, international flights from mainland China to South Korea
CJ Mezzomedia.Digital Out-of-Home (DOOH) advertising is rapidly shedding its image as a simple awareness medium and is increasingly being recognised as a performance-driven, omnichannel connector, according to a new consumer perception and effectiveness study released by CJ Mezzomedia. The research highlights how DOOH is reshaping Korea’s outdoor advertising
💡This article is an English-language adaptation of an interview originally published in the Korea Advertising Federation’s official Magazin‘The Biggest Lifeguard’ Campaign Debuts in Busan by using 25x31M Giant Digital Billboard in South KoreaINNOCEAN announced on August 6 the launch of a public service campaign aimed at enhancing the
According to data released by ForwardKeys in its report “Wrapping Up: Top Ranking Destinations in 2025”, Seoul ranked seventh worldwide among destinations generating the highest level of interest from business travellers flying internationally in 2025. The result places the South Korean capital firmly within the top tier of global corporate
Incheon International Airport, Terminal 2A clear divergence is emerging among South Korea’s major duty-free operators as the rebidding process for Incheon International Airport’s core concessions approaches. While all players face the same tender conditions, their strategies reflect sharply different risk appetites shaped by recent losses and a tougher
Incheon International Airport Corporation (IIAC) in South Korea has formally launched a major tender for new duty-free concessions at Terminals 1 and 2, marking one of the most closely watched airport retail opportunities in North Asia in recent years. The tender covers large-scale cosmetics and perfume, as well as liquor
