OOH World Report in Englsih
JCDecaux (JCDecaux) reported solid financial results for 2025, highlighting resilience in a challenging global economic environment marked by rising tariffs and geopolitical uncertainty. The world’s largest out-of-home advertising company recorded organic revenue growth of 1.8 percent and underlying revenue growth of 3.2 percent. Jean-François Decaux, Chairman of
Seoul Incheon Airport T2Seoul Incheon Airport T2Seoul Incheon Airport T1Samsung Electronics has launched an out-of-home (OOH) campaign for the Galaxy S26 Ultra, combining premium airport media with citywide transit advertising in Seoul. At Incheon International Airport Terminal 2, the campaign appears on the “Big Square” digital screen measuring 11.52
Moving Walls, the world’s leading connected media platform, has announced a strategic partnership with Al Arabia United, one of Egypt’s foremost outdoor advertising companies, to introduce advanced audience measurement and post-campaign reporting across Al Arabia United’s nationwide network of digital and static billboards. The collaboration marks a
Advertisers gain programmatic access to more than 55,000 premium screens across Brazil’s residential, office, transit, retail, and street environments
Melbourne’s tram network connects the CBD with major cultural, retail, education and sporting precincts, including Melbourne Park and Albert Park, home to the Australian Open and the Formula 1 Australian Grand Prix.
Collaboration Extends Premium Soccer Storytelling Beyond Host City Stadiums and Across the Nation
As the 2026 FIFA World Cup approaches, airports across the United States are preparing not only for a surge in international passengers but also for a major shift in global advertising strategy. With millions of football fans expected to travel during the tournament, airport advertising is increasingly emerging as a
In preparation for the 2026 FIFA World Cup and to support the five million annual visitors to its Sports and Entertainment District, a first-of-its-kind digital infrastructure network will debut in Inglewood this April. Developed by Los Angeles-based Out-of-home media and technology company WOW, the new street-level network, named EON, is
The Out-of-Home industry is entering a new phase in Latin America, driven by artificial intelligence, real-time data and audience-based planning. In Mexico, billups has introduced Audrai, a platform designed to reshape how Digital Out-of-Home campaigns are planned, activated and measured. For decades, OOH buying was largely defined by location. Premium
The Moodie Davitt Report has announced the winners of the fifth annual Travel Retail Superstars Awards, celebrating frontline employees and behind-the-scenes professionals who play a vital role in the global travel retail industry. The awards were created to recognize individuals whose dedication, attitude and commitment often go unnoticed but remain
Cartier has launched a high-impact digital out-of-home campaign at Seoul Incheon International Airport Terminal 1, positioning the luxury brand at one of the airport’s most prominent passenger zones. The campaign is displayed on a large LED screen located in the duty-free and retail area on the third floor of
Why is Out-of-Home such an impactful media channel?
