WOO Korea Connect 2026 Brings Industry Together to Advance Global OOH Collaboration

The World Out of Home Organization (WOO) Korea hosted WOO Korea Connect 2026, bringing together WOO members and leading outdoor advertising companies to discuss stronger industry collaboration and strategies for engaging with the rapidly evolving global Out of Home (OOH) market.

The event was designed to share WOO's latest global initiatives, strengthen networking among WOO members, and explore key issues shaping Korea's OOH industry.

Delivering the congratulatory keynote, Professor Kwang-Seok Han of Namseoul University shared insights from his recent visit to the United States, where he observed the rapid advancement of Digital Out of Home (DOOH).

"During my visit to major U.S. cities, I witnessed how quickly DOOH is evolving," Han said. "Digital media is becoming increasingly sophisticated through data and technology while integrating seamlessly into urban environments." He added that Korea possesses world-class digital infrastructure and that closer collaboration among industry, academia, and government could position the country as a global leader in DOOH.

Hyun Lee, WOO Korea Ambassador, then introduced WOO's global mission and strategic direction. He explained that WOO's mission is "Connecting the global OOH community to inspire sustainable growth," emphasizing that international collaboration, knowledge sharing, and innovation are essential to the future development of the industry. He also encouraged Korean companies to expand their engagement with the global OOH community.

The event featured presentations from media owners, adtech companies, and industry organizations, highlighting their latest business developments, AI-powered audience measurement technologies, and emerging projects. Participants also exchanged views on WOO's global activities, upcoming initiatives, and opportunities to strengthen Korea's presence in the international OOH industry.

The meeting concluded with a shared commitment to deepen cooperation among members, encourage broader industry participation, and expand Korea's role within the global OOH community, supporting the sustainable growth of the country's OOH advertising industry.