Molson Canadian Brings “Cheer Canadian” to Buffalo, Celebrating Fans Who United for the Canadian Anthem
Cross-border activation rewards the city’s fans for show of support during playoff moment
Air Premia Launches Washington, D.C. Route with Premium DOOH Campaign at Seoul Incheon International Airport
Air Premia has launched scheduled service between Incheon and Washington, D.C., marking the first new Washington route introduced by a Korean carrier in 31 years. To promote the milestone launch, the airline has unveiled a premium digital out of home campaign inside Terminal 1 at Seoul Incheon International Airport.
캐나다 토론토시, FIFA 월드컴 앞두고 1153대 버스 및 정류장에 e페이퍼 도입
캐나다 토론토교통위원회 (TTC)가 여름 성수기와 2026년 피파 월드컵 (FIFA World Cup 2026)을 앞두고 버스와 정류장의 실시간 정보 제공 시스템을 전면 개선한다. 이용객이 보다 쉽게 경로를 계획하고 지연 상황을 이해할 수 있도록 정보 전달 방식을 직관적으로 바꾸는 것이 핵심이다. 이번 개선은 특히 여름철 이동 수요가 급증하는 시기와 국제행사를 앞두고,
Spotzi and Reveal Announce Partnership to Provide Easier Access To A Full Range of OOH Planning, Buying, and Measurement Tools =
Spotzi has officially named Reveal as its primary sales partner in the United States. As part of this partnership, Spotzi will also provide access to Reveal's brand lift studies directly within the Spotzi UI for their customers. This strategic collaboration merges Spotzi's innovative data solutions with Reveal's unmatched expertise and
기내 인터넷 확산에 뜨는 새 광고시장…루프트한자 항공기 객실이 리테일 미디어로 진화하다.
항공기 기내 인터넷 연결성이 속도와 안정성 측면에서 빠르게 고도화되면서, 항공업계가 글로벌 리테일 미디어 시장의 새로운 성장 무대로 부상하고 있다. 독일 루프트한자 그룹 (Lufthansa Group)은 항공기 객실을 주목도는 높고 광고 혼잡도는 낮은 미디어 환경으로 재정의했다.
Chinese High Net Worth Travelers Take Center Stage in New Luxury Market Webinar
Chinese high net worth travelers are emerging as one of the most influential forces in the global luxury tourism recovery, according to a new webinar announcement from Dragon Trail International and DONG Luxury Collection. The free online event, scheduled for May 12, will present findings from the newly released Luxury
3D Advertisers Showreel 2026 Highlights Viral FOOH Trends in Asia
The 3D Advertisers 2026 showreel showcases a year of iconic work in 3D billboard animation and Fake Out-of-Home (FOOH) content across Southeast Asia. By blending cinematic CGI with strategic storytelling, these campaigns have achieved multi-million impressions and redefined urban branding in markets like Malaysia and Singapore.
Perion, Mediamark and McSorely Media Launch Exclusive AI Advertising Partnership Across Africa
Partnership brings Outmax's AI capabilities to African markets, adding a new distribution channel in a high-growth digital advertising market, while delivering performance, transparency and measurable results to agencies and brands across the continent
일본항공, 퍼스트·비즈니스 승객 겨냥 기내 광고 출시…글로벌 프리미엄 마케팅 확대
일본항공 (Japan Airlines·JAL)이 기내 엔터테인먼트 시스템을 활용한 신규 프리미엄 광고 상품을 선보이며 글로벌 고소득 여행객 공략에 나섰다.
Lemma Launches AI-Powered Platform ‘Integral’ to Turn OOH into a Performance Channel
The latest ‘Outdoor to Outcome', delivers the industry's first full-funnel attribution platform, connecting OOH exposure directly to digital engagement.
Base Entertainment Expands Audience Reach in Singapore Through Plan B Digital Network
SCAPE Orchard / Plan BBase Entertainment (Base Entertainment), a live entertainment producer known for major theatrical productions and family shows, has launched a new outdoor advertising campaign across Singapore through Plan B Media (Plan B Media), using digital out of home media to promote its latest line up of performances. The
Cannes Lions 2026 Puts Sport and OOH at the Center of Fan Experience Strategy
Cannes Lions 2026 is set to spotlight a growing shift in global marketing: sport and Out of Home are no longer separate disciplines, but part of one connected creative ecosystem built around fan experience. The festival’s newly launched LIONS Sport, taking place June 24 to 25 at the Carlton