ATT 베트남, 더 트레이드 데스크와 손잡고 6,800여 개 DOOH 스크린 글로벌 광고시장에 개방
ATT 베트남 (ATT Vietnam)이 글로벌 애드테크 기업 더 트레이드 데스크 (The Trade Desk)의 OpenPath와 디지털 옥외광고(DOOH) 인벤토리를 연동했다. 베트남에서 DOOH 광고 매체가 OpenPath에 직접 연결된 것은 이번이 처음이다.
Refuel Agency Partners with Gig Line Media on Capital Emmy-Winning Veteran Suicide Prevention Campaign
Face Your Dragon has generated more than 500 million impressions in support of Veteran suicide prevention.
9·11에서 아버지를 잃은 미국 코미디언 피트 데이비슨, '100만 개의 선행'을 외치다
코미디언이자 배우, 작가인 피트 데이비슨 (Pete Davidson)이 2001년 9·11 테러 25주년을 맞아 미국 전역에서 100만 건의 선행을 이끌어내는 대규모 공익 캠페인에 참여한다. 데이비슨의 아버지인 소방관 스콧 데이비슨 (Scott Davidson)은 9·11 당시 구조 활동 중 순직했다. 비영리단체 나인일레븐 데이 (9/11 Day)는 24일 미국인들이 오는 9월
DPAA Announces Initial Speakers for 14th Annual Video Everywhere Summit, With the Theme of "Real Connections"
Former White House Communications Director and SkyBridge Founder Anthony Scaramucci to Take the Stage on October 13, 2026, in NYC
‘노출’에서 ‘구매’까지 연결됐다…호주에서 확인한 프로그래매틱 DOOH의 가능성
JCDecaux Australia제이씨데코 호주 (JCDecaux Australia)가 호주 시드니와 멜버른에서 열린 OMA-IAB Australia ‘Powering DOOH Summit’에 참여해 프로그래매틱 디지털 옥외광고(DOOH)의 성장 가능성과 실제 캠페인 성과를 공유했다. 제이씨데코의 프로그래매틱 전문가 브래드 팔머 (Brad Palmer)와 다니엘 C. (Daniel C.)는 이번 행사에서 프로그래매틱 거래 방식이 호주 옥외광고 업계를 어떻게
Singapore Ready to Welcome Global Airport Leaders as Asia Invests in Aviation Growth
With Asia a key engine of global aviation growth, airport leaders, government officials and technology specialists will gather in Singapore next month for the inaugural Passenger Terminal Expo Asia (PTE Asia), taking place on 23–24 September 2026 at Sands Expo & Convention Centre. Ms Sun Xueling, Senior Minister of
Vertical Is the Future of Outdoor Advertising, Says Sky Blue Group Chairman
Our industry spent decades perfecting the horizontal canvas. The audience has moved on. It is time we do too.
OMA Congratulates AWARD Awards winners20 August 2026
The OMA is proud to sponsor the AWARD Awards, which were celebrated in a ceremony at Sydney Town Hall in August. Bear Meets Eagle on Fire was named Agency of the Year, McCann took Agency Network of the Year, and The Sweetshop was named Production Company of the Year, while
From Coca-Cola to OpenAI, Brands Are Betting Bigger on OOH
OOH Revenue Surges 10.7% to $3.16 Billion as Digital, Technology and Live Events Fuel Growth
DeepIntent Expands Inventory Marketplace with Vistar Media Partnership, Bringing Premium Digital Out-of-Home Inventory to Healthcare Marketers
DeepIntent, the leading healthcare demand-side platform (DSP), today announced a partnership with Vistar Media, the leading provider of technology solutions for digital out-of-home (DOOH), bringing Vistar's premium inventory directly into the DeepIntent DSP. The partnership enables healthcare marketers to reach patients and providers through one of advertising's fastest-growing channels, while
Printing Limitless Makes Outdoor Advertising More Accessible With High-Quality Custom Banners
Printing Limitless is making professional outdoor advertising more accessible to businesses, organizations, event planners, and marketers through its extensive range of high-quality custom banner printing solutions. Designed for businesses looking to increase visibility without the complexity or expense associated with traditional advertising formats, Printing Limitless offers custom banners in a
Generation Partners announces sale of Captivate Network to National CineMedia
Generation Partners announced the sale of its majority ownership position in Captivate Holdings LLC ("Captivate" or the "Company"), the leading operator of digital video elevator and lobby advertising in North America, to National CineMedia, Inc. ("NCM") (NASDAQ: NCMI), the largest cinema advertising platform in the U.S. Founded in 1997,