베트남 호치민시 도심 교차로에 신규 옥외광고 매체 신설
신설 매체는 호찌민시 Xa Lộ Hà Nội(XLHN)와 떠이호아(Tây Hòa)가 만나는 대형 교차로에 설치됐다. 하나의 구조물에 3개의 광고면을 적용해 서로 다른 방향에서 진입하는 차량을 동시에 커버할 수 있도록 설계된 것이 가장 큰 특징이다.
Australian OOH Revenue Grows 5.6% in Q2 as DOOH Reaches 77% of Market
The Out of Home (OOH) industry has continued its strong momentum, recording net media revenue growth of 5.58 per cent in Q2 2026. Revenue for the quarter reached $385 million, up from an adjusted figure of $364 million* during the same period in 2025. Digital Out of Home (DOOH)
Compass Connections, A21, Clear Channel Outdoor and Union Pacific Launch Anti-Human Trafficking Billboard Campaign
Nationwide Initiative Raises Awareness of Human Trafficking Risks During Major Sporting Events and on World Day Against Trafficking in Persons
JCDecaux connects 100% of its DOOH inventory to programmatic in 9 Latin American markets
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its commitment to innovation and the digitisation of
P2ACH AI wins Startup Award for Second Consecutive Year
P2ACH AI, a South Korean technology company specializing in AI-powered media effectiveness measurement, has received the Startup Award in the "AI-Based Media Effectiveness Analysis Solution" category at the 2026 Korea Leading Company Awards. The recognition marks the company's second consecutive year receiving the honor. The award was presented during the
ECN Launches ABM Matcher, Bringing Account-Based Marketing to Premium Office DOOH
Executive Channel Network (ECN), Europe's leading office digital out-of-home (DOOH) media owner, has launched ABM Matcher, a new planning tool that helps advertisers and agencies understand how their target account lists align with ECN's premium office audience across the UK, France and Germany. As brands continue to prioritise audience-first planning
주목을 강제하는 마지막 매체… 옥외광고가 다시 주목받는 이유
광고 차단 프로그램과 ‘건너뛰기(Skip)’ 버튼이 일상이 된 시대에도 여전히 피할 수 없는 매체가 있다. 바로 물리적 공간에 존재하는 옥외광고다.
K-Heritage Meets AI at Incheon Airport’s K-Culture Museum
The media façade installation “From Nature” reinterprets Korea’s cultural and natural heritage through AI-powered visual storytelling, highlighting the origins of traditional crafts inspired by forests, fire, water, and other elements of nature.Global travelers passing through Incheon International Airport are getting a unique introduction to Korea’s cultural heritage
브랜드 메시지를 넘어 사회적 메시지로…옥외광고의 공공성을 증명한 AXA
글로벌 보험회사 악사 (AXA)가 가정폭력과 강압적 통제(Coercive Control)의 위험성을 알리기 위한 옥외광고 캠페인을 선보이며 사회적 관심을 모으고 있다.
Darryl "DMC" McDaniels and Idina Menzel Join National Billboard Campaign To Champion Brighter Futures For America's Kids
Today, millions of children across the country miss out on enriching summer experiences that help them learn, grow, and prepare for the school year ahead. To help close that opportunity gap, Clear Channel Outdoor (CCO) and the National Summer Learning Association (NSLA), the nation's only organization dedicated exclusively to summer
포사이트 증권, 홍콩 전역서 트램·버스 옥외광고 캠페인 전개
홍콩 금융투자 서비스 기업 포사이트 증권 (Forthright Securities)이 홍콩 전역을 아우르는 대규모 옥외광고 캠페인을 전개하며 브랜드 인지도 확대에 나섰다.
Firstrade Marks 41 Years With 30-Location Street Campaign Across New York City
Firstrade Securities Inc.Firstrade Securities Inc., a leading U.S. commission-free online trading brokerage, has launched a 30-location out-of-home (OOH) campaign across Manhattan bus stops and street-level media, running through August 16, 2026. This rollout represents Firstrade's biggest and most direct push yet to reach New Yorkers on their home