New benchmark analysis from On Device reveals media channels are playing increasingly distinct roles across the marketing funnel, with consideration now emerging as the most difficult metric to influence. Analysing 650 passively measured brand lift studies using real-world exposure data across digital video, digital audio, digital display, TV and out-of-home
Talon, the world’s leading independent Out of Home (OOH) agency, has acquired OOH specialist PJX Media, marking a significant step in its continued investment in the US market. The move brings together two highly complementary businesses at a time of growing opportunity in the US OOH sector, as clients
Ströer GroupThe Ströer Group has reached a new milestone in cultural promotion and digital transformation. With kulturkampagne.de, a self-service portal tailored specifically to cultural professionals, the company is fundamentally simplifying the planning of urban (D)OOH advertising campaigns. Whether for theater productions, concerts, or festivals – cultural professionals will now
영국 일간지 가디언 (The Guardian)이 FIFA 월드컵 기간 동안 실시간 경기 상황과 연계한 디지털 옥외광고(DOOH) 캠페인을 선보이며 컨텍스트 기반 광고의 가능성을 보여 주었다.
말레이시아 옥외광고(OOH) 업계가 광고 효과 측정의 객관성과 투명성을 높이기 위한 통합 측정체계 구축에 본격 착수했다.
Malaysia’s out-of-home (OOH) advertising industry is taking a significant step toward greater accountability and transparency with the launch of the Outdoor Advertising Association of Malaysia (OAAM)’s Unified Measurement Initiative. Developed in partnership with global technology provider AllUnite, the framework aims to establish a common measurement currency for the
호주옥외광고협회 (Outdoor Media Association·OMA)가 독립 미디어 대행사 협회인 호주독립미디어에이전시협회 (Independent Media Agencies Australia·IMAA)와 함께 호주 주요 도시를 순회하며 옥외광고 산업의 미래를 논의하는 행사를 개최했다.
BroadsignSpain’s out-of-home (OOH) advertising sector continues to outperform many traditional media channels, driven by the rapid growth of digital out-of-home (DOOH) and increasing demand for data-driven advertising solutions. At the center of this transformation is Exterior Plus, one of Spain’s leading media owners, which has expanded its programmatic
글로벌 옥외광고 전문 기업 빌럽스가 자사의 에이전틱 AI 플랫폼 ‘오드라이 (audrai)’를 활용한 새로운 옥외광고 플래닝 기능을 추가 공개했다.
프리나우(FREENOW)가 독일 뮌헨공항 수하물 수취 구역에 서비스 로봇을 도입하며 공항 마케팅의 새로운 가능성을 제시했다.
호주 최대 통신기업 텔스트라 (Telstra)의 최고마케팅책임자(CMO) 브렌트 스마트 (Brent Smart)가 브랜드 인식 전환 전략의 핵심으로 ‘크래프트(Craft·정교한 완성도)’와 옥외광고(OOH)의 역할을 강조했다.
Multiply Media Group (MMG), the UAE-headquartered out-of-home (OOH) media company and a subsidiary of 2PointZero Group PJSC, has announced its expansion into Saudi Arabia through a strategic partnership with Cenomi Centers, the Kingdom’s leading owner, operator, and developer of contemporary lifestyle destinations. The partnership marks a significant milestone in
