P2ACH AI, a South Korean technology company specializing in AI-powered media effectiveness measurement, has received the Startup Award in the "AI-Based Media Effectiveness Analysis Solution" category at the 2026 Korea Leading Company Awards. The recognition marks the company's second consecutive year receiving the honor. The award was presented during the
Executive Channel Network (ECN), Europe's leading office digital out-of-home (DOOH) media owner, has launched ABM Matcher, a new planning tool that helps advertisers and agencies understand how their target account lists align with ECN's premium office audience across the UK, France and Germany. As brands continue to prioritise audience-first planning
광고 차단 프로그램과 ‘건너뛰기(Skip)’ 버튼이 일상이 된 시대에도 여전히 피할 수 없는 매체가 있다. 바로 물리적 공간에 존재하는 옥외광고다.
The media façade installation “From Nature” reinterprets Korea’s cultural and natural heritage through AI-powered visual storytelling, highlighting the origins of traditional crafts inspired by forests, fire, water, and other elements of nature.Global travelers passing through Incheon International Airport are getting a unique introduction to Korea’s cultural heritage
글로벌 보험회사 악사 (AXA)가 가정폭력과 강압적 통제(Coercive Control)의 위험성을 알리기 위한 옥외광고 캠페인을 선보이며 사회적 관심을 모으고 있다.
Today, millions of children across the country miss out on enriching summer experiences that help them learn, grow, and prepare for the school year ahead. To help close that opportunity gap, Clear Channel Outdoor (CCO) and the National Summer Learning Association (NSLA), the nation's only organization dedicated exclusively to summer
홍콩 금융투자 서비스 기업 포사이트 증권 (Forthright Securities)이 홍콩 전역을 아우르는 대규모 옥외광고 캠페인을 전개하며 브랜드 인지도 확대에 나섰다.
Firstrade Securities Inc.Firstrade Securities Inc., a leading U.S. commission-free online trading brokerage, has launched a 30-location out-of-home (OOH) campaign across Manhattan bus stops and street-level media, running through August 16, 2026. This rollout represents Firstrade's biggest and most direct push yet to reach New Yorkers on their home
New benchmark analysis from On Device reveals media channels are playing increasingly distinct roles across the marketing funnel, with consideration now emerging as the most difficult metric to influence. Analysing 650 passively measured brand lift studies using real-world exposure data across digital video, digital audio, digital display, TV and out-of-home
Talon, the world’s leading independent Out of Home (OOH) agency, has acquired OOH specialist PJX Media, marking a significant step in its continued investment in the US market. The move brings together two highly complementary businesses at a time of growing opportunity in the US OOH sector, as clients
Ströer GroupThe Ströer Group has reached a new milestone in cultural promotion and digital transformation. With kulturkampagne.de, a self-service portal tailored specifically to cultural professionals, the company is fundamentally simplifying the planning of urban (D)OOH advertising campaigns. Whether for theater productions, concerts, or festivals – cultural professionals will now
영국 일간지 가디언 (The Guardian)이 FIFA 월드컵 기간 동안 실시간 경기 상황과 연계한 디지털 옥외광고(DOOH) 캠페인을 선보이며 컨텍스트 기반 광고의 가능성을 보여 주었다.
