Open Media announced an exciting programmatic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing portfolio of high-quality, premium digital out-of-home (DOOH) screens. Designed to deliver both
무브 미디어 (Moove Media)중국 전기차(EV) 브랜드들이 도심 교통 인프라를 활용한 옥외광고 전략을 확대하고 있다. 샤오펑 (XPENG)과 둥펑 싱가포르(Dongfeng Singapore)는 최근 버스 광고 캠페인을 통해 싱가포르 전역에서 브랜드 메시지를 전달하며 이동형 미디어 활용을 본격화했다. 싱가포르는 하루 100만 대 이상의 차량이 운행되는 고밀도 교통 환경을 갖추고 있다.
The Seoul Metropolitan Government has introduced Korea’s first comprehensive brightness guidelines for large outdoor LED billboards, marking a significant shift in how the city manages its rapidly expanding digital out-of-home (DOOH) landscape. The new recommendations, which came into effect on April 1, apply to all LED screens measuring 30
사우디아라비아 주요 도심에서 디지털 옥외광고(DOOH)가 공공 메시지 전달 수단으로 활용되며, ‘안전과 안심’을 강조하는 캠페인이 전개되고 있다. 특히 현재 중동 지역의 지정학적 긴장과 불확실성이 지속되는 상황 속에서, 이러한 메시지는 단순한 정보 전달을 넘어 사회적 안정감을 강화하는 역할을 수행하고 있다는 점에서 주목된다.
옥외광고가 과거의 정적인 도로변 광고판을 넘어 데이터 기반의 정교한 미디어로 진화하고 있다. 이제 광고주는 단순한 도달률을 넘어 실제 매출로 이어지는 효과를 입증해야 하는 단계에 도달했다.
Kantar is set to introduce a new qualitative research solution, “Kantar Converser,” aimed at helping brands move beyond fragmented data toward deeper human understanding. The company will showcase the tool during an upcoming webinar on April 16, targeting APAC audiences. The session will feature insights from Tara Prabhakar, Shalini Mukerji,
Australia’s out-of-home (OOH) advertising industry recorded solid full-year results for 2025, with net media revenue rising 11.43% year-on-year to $1,449.5 million, up from $1,300.8 million in 2024. The growth reflects sustained demand across key formats and a continued structural shift toward digital inventory. Outdoor
Adams Outdoor Advertising has expanded its presence in central South Carolina through the acquisition of two digital billboard faces from Jolly Digital Media, strengthening digital outdoor advertising opportunities in the communities of Barnwell and Bamberg. Established in 2008, Jolly Digital Media owns and operates strategically located digital billboards in downtown
GLOBAL CALL HIGHLIGHTS BOLD IDEAS TRANSFORMING PASSENGER EXPERIENCE, OPERATIONS, AND SUSTAINABILITY
Acquisition combines Adsmovil’s market-leading retail media, mobile and DOOH capabilities with MiQ’s AI-powered operating system to serve global brands across the region
Korean baseball is once again demonstrating its strength as a premium out-of-home (OOH) advertising platform, as the 2026 league season opened last week at Seoul’s Jamsil Baseball Stadium. The start of the new season signals more than a return to sport. It highlights the resurgence of stadium environments as
China Tourism Group Duty Free Corporation reported solid 2025 results, underscoring resilience in global travel retail despite ongoing market volatility. The company posted total revenue of RMB 53.694 billion, with its core duty-free segment contributing RMB 39.165 billion. Duty-paid operations added RMB 13.388 billion, reflecting a diversified
