CHANEL launches targeted Luxury Campaign at Seoul Incheon Airport

CHANEL has unveiled a focused digital out-of-home (DOOH) campaign at Seoul Incheon Airport, using prime media locations to engage high-income international travelers. Promoting its fine jewelry line “Collection N°5” and the “J12” watch series, the campaign is designed to deliver premium brand exposure at critical moments of the passenger journey.

Large-format digital screens at Gate 28, situated near the CHANEL boutique and the tax refund zone, feature alternating creatives for both product lines. A standout vertical Giant LED showcases the J12 watch in striking blue, visible from multiple floors of the terminal, while a wide concourse display presents the Collection N°5 pendant in a minimalist, high-impact layout.

Seoul Incheon Airport offers ideal conditions for luxury targeting — long dwell times, high foot traffic, and a duty-free environment. CHANEL’s creative approach leverages these strengths with visuals tailored for silent viewing and quick emotional engagement, in line with DOOH best practices and omnichannel synergy strategies.

This campaign reflects how top luxury brands are strategically using airport DOOH to reinforce brand value and reach global shoppers in transit.