KED to Launch ‘Myeongdong Avenue’ DOOH Network in Seoul

KED will launch a new Digital Out of Home (DOOH) platform, tentatively named “Myeongdong Avenue,” in Seoul’s Myeongdong district on September 1.

The new network is designed to transform one of Seoul’s most popular tourism and shopping districts into a digital advertising environment where brands can connect with both Korean consumers and international visitors. It is expected to offer advertisers a new platform for reaching high volumes of pedestrians in the heart of Seoul.

Myeongdong Avenue will initially feature seven digital media structures installed along a roughly 200-meter section of Myeongdong’s main street. Each structure will carry three digital screens measuring 2 meters wide and 6.5 meters high.

The three-sided design provides 360-degree visibility, allowing campaigns to reach pedestrians and passing vehicles from multiple directions. By operating the screens as a connected network rather than individual displays, advertisers can deliver repeated brand messages as consumers move along the street.

Myeongdong is one of Seoul’s best-known tourism and shopping destinations and attracts large numbers of international visitors. Major department stores, fashion and luxury retailers, hotels and tourism facilities are concentrated around the district, creating strong demand for Out of Home advertising.

KED plans to expand Myeongdong Avenue with six additional media structures by the end of this year, bringing the network to a total of 13 digital media network.

The launch marks another step in KED’s expansion of its Out of Home media business. KED currently operates OOH advertising businesses across major consumer touchpoints, including Seoul buses, Incheon International Airport and Jamsil Baseball Stadium.

With the addition of Myeongdong Avenue, KED is expanding its network across transportation, tourism, shopping and sports destinations. The move also reflects the broader development of DOOH from individual screens into connected urban media networks that allow brands to maintain visibility across different stages of the consumer journey.