Korea OOH Association Partners With Hanyang University ERICA to Strengthen OOH Education and Internships

Korea OOH Association and Hanyang University ERICA and have signed a memorandum of understanding aimed at strengthening cooperation between academia and the Out of Home advertising industry and cultivating the next generation of industry professionals.

The agreement ceremony was held on May 10 at the Korea Advertising Culture Center in Seoul. Key participants included Shim Sungwook, professor of the Department of Advertising and Public Relations at Hanyang University ERICA, alongside professors Baek Hyejin and Oh Hyunjung. Representatives from the Korea OOH Association also attended, including chairman Woo Changhoon, Lee Myunghwan, CEO of KSMPI, Kim Jeongmoon, head of headquarters at KSMPI, and Koo Jahoon, CEO of Dooyoung Media.

The partnership comes as the global OOH industry undergoes rapid digital transformation driven by the expansion of Digital Out of Home media, data based advertising, and programmatic technology. Industry leaders increasingly emphasize the need for professionals who can combine creative communication skills with practical knowledge of media technology and real world campaign operations.

Under the agreement, both organizations will collaborate on a range of initiatives, including internship and field training programs for students, industry seminars and workshops, joint academic research, development of educational materials related to OOH advertising, and recruitment support for outstanding graduates.

Shim Sungwook said the partnership would provide students with valuable opportunities to gain firsthand experience in the fast growing digital OOH sector. He added that close cooperation with the industry would help students develop into future leaders capable of driving innovation in the advertising business.

Woo Changhoon, chairman of the Korea OOH Association, said the collaboration with one of Korea’s leading advertising and public relations programs was meaningful for the industry. He noted that the association plans to actively provide practical training opportunities so that talented young professionals can bring new energy and ideas into the Korea advertising industry.

The agreement also reflects a broader trend across the global OOH market, where closer cooperation between universities and media companies is becoming increasingly important as the industry adopts AI, automation, and data driven media planning technologies.