• Log in
  • 구독하기
세계 옥외광고 뉴스ㅣ세계옥외광고협회 한국 공식 사이트ㅣ뉴스레터 옥뉴스

PRESS

OOH World Report in Englsih

무료 Bauer Media Wins 15-Year Digital Outdoor Advertising Contract in Tampere, Expands DOOH Footprint Across Finland’s Second-Largest Economic Region
PRESS

Bauer Media Wins 15-Year Digital Outdoor Advertising Contract in Tampere, Expands DOOH Footprint Across Finland’s Second-Largest Economic Region

Bauer Mediahas secured the City of Tampere’s outdoor advertising tender, Lot 1, signing a 15-year agreement to roll out 75-inch double-sided digital advertising devices across 100 advertising locations. The contract marks a significant step in strengthening Bauer Media’s position as a pioneer in digital out-of-home (DOOH) and as

by이현
무료 Opening Film Sets Strategic Tone for Trinity Forum 2026 in Doha
PRESS

Opening Film Sets Strategic Tone for Trinity Forum 2026 in Doha

The Trinity Forum 2026 opened on 5–6 February at The St. Regis, Doha, bringing together senior leaders from aviation, airports and travel retail at a time when the industry is redefining growth strategies in a post-recovery market. The event is hosted by Qatar Airways, Hamad International Airport and Qatar

by이현
무료 TREX Awards 2026 Spotlights Travel Retail Exclusivity as Entry Deadline Nears
PRESS

TREX Awards 2026 Spotlights Travel Retail Exclusivity as Entry Deadline Nears

With just three weeks remaining before entries close, the TREX Awards 2026 is intensifying its call for submissions, placing travel retail exclusivity firmly at the center of industry attention. At a time when ecommerce, cross-border shopping and downtown retail are competing aggressively for consumer spend, the awards platform is positioning

by이현
무료 The Human Medium: OAAA, OOH Media Conference 2026 Returns to Dallas
PRESS

The Human Medium: OAAA, OOH Media Conference 2026 Returns to Dallas

OAAA The OOH Media Conference 2026 will bring the global out-of-home industry together in Dallas this May under a timely and resonant theme: “The Human Medium.” At a moment when advertising is increasingly shaped by automation, data modeling and AI-driven optimization, this year’s conference places the spotlight back on

by이지오
무료 VIOOH Expands Programmatic DOOH Reach in Germany Through Gas Station Media Partnership
PRESS

VIOOH Expands Programmatic DOOH Reach in Germany Through Gas Station Media Partnership

VIOOH, a global digital out-of-home (DOOH) supply-side platform, has strengthened its footprint in Germany through a new programmatic partnership with ISM Intelligent Signage for Media, a national advertising network specializing in forecourt environments. The agreement opens programmatic access to 784 large-format digital screens installed across Shell service stations nationwide. The

by이지오
무료 Vistar Media Expands DOOH Measurement with Happydemics Partnership
PRESS

Vistar Media Expands DOOH Measurement with Happydemics Partnership

Vistar Media has announced a global partnership with Happydemics, a brand lift measurement specialist, to introduce recall-based measurement for digital out of home (DOOH) campaigns. The move reflects growing demand from advertisers for more rigorous, advertiser-grade proof of DOOH’s impact as the channel takes a larger role in global

by이지오