OOH World Report in Englsih
Korea’s out-of-home advertising industry is taking a significant step toward data-driven accountability with the launch of a standardized effect measurement framework and an integrated data platform prototype. The initiative, led by the Korea OOH Advertising Center, responds to a long-standing challenge in the OOH sector: the absence of common,
OAAA2026 Local Case Study Awards When you are ready to start your entry submission, please click the link in the upper right, "Start Application". ●Eligible campaigns must have been posted between January 1, 2025, and December 31, 2025. ●The campaign must have featured a purely local advertiser - no national
Pikasso Celebrates The Best Out-of-Home Campaigns30 January 2025 The annual Pikasso d’Or Awards announces its 2025 winners. The awards highlight exceptional work in separate national competitions from across Lebanon, Jordan, Iraq, Mali, Algeria, Ivory Coast, and Senegal. The Pikasso d’Or unveiled a new structure as of 2025 with
The global Out of Home industry can expect much more from 2026 than 2025 says World Out of Home Organization President Tom Goddard in a New Year message.
Partnership Kicks Off Around Martin Luther King Jr. Day to Honor the Life and Impact of Dr. King and Coretta Scott King
The debate over creativity in out-of-home (OOH) advertising is gaining fresh momentum across the global industry. As concerns grow that creativity is being increasingly diluted, OOH—often described as the “last broadcast medium”—is once again challenging the global creative community to fully embrace its unique strengths and real-world impact.
SticStic, the technology-enabled platform that connects brands with everyday drivers to power measurable out-of-home (OOH) advertising, today announced it has raised a $10 million Bridge funding round led by Accretion Capital and notable entrepreneurs like Phil Hellmuth, Adam Waheed and Chris Detert. Advisory support came from experts such as Lucy
The story of Royal Salute began in 1953, the year of Queen Elizabeth II’s coronation. Crafted by Scotland’s leading blenders using only whiskies aged for at least 21 years, the blend was created as a tribute to the new monarch. It was unveiled in London as 21 ceremonial
2025 Broadcast and Telecommunications Advertising Expenditure Survey South Korea’s advertising market entered 2025 with modest but meaningful growth, providing important context for the evolution of out-of-home (OOH) media. According to the latest “2025 Broadcast and Telecommunications Advertising Expenditure Survey” released by the Korea Communications Commission and the Korea Broadcast
Incheon International Airport handled a record 74.07 million passengers last year, marking the highest annual total since the airport opened in 2001. According to Incheon International Airport Corporation, the total number of passengers reached 74,071,475 in 2024, up 4 percent from 71.16 million a year earlier.
South Korea has emerged as the leading destination for Chinese outbound travelers, surpassing Japan and signaling a broader reshaping of Northeast Asia’s tourism landscape amid shifting political and diplomatic dynamics. According to a recent report by Chinese economic media outlet Caixin, international flights from mainland China to South Korea
CJ Mezzomedia.Digital Out-of-Home (DOOH) advertising is rapidly shedding its image as a simple awareness medium and is increasingly being recognised as a performance-driven, omnichannel connector, according to a new consumer perception and effectiveness study released by CJ Mezzomedia. The research highlights how DOOH is reshaping Korea’s outdoor advertising
