OOH World Report in Englsih
💡This article is an English-language adaptation of an interview originally published in the Korea Advertising Federation’s official Magazin‘The Biggest Lifeguard’ Campaign Debuts in Busan by using 25x31M Giant Digital Billboard in South KoreaINNOCEAN announced on August 6 the launch of a public service campaign aimed at enhancing the
According to data released by ForwardKeys in its report “Wrapping Up: Top Ranking Destinations in 2025”, Seoul ranked seventh worldwide among destinations generating the highest level of interest from business travellers flying internationally in 2025. The result places the South Korean capital firmly within the top tier of global corporate
Incheon International Airport, Terminal 2A clear divergence is emerging among South Korea’s major duty-free operators as the rebidding process for Incheon International Airport’s core concessions approaches. While all players face the same tender conditions, their strategies reflect sharply different risk appetites shaped by recent losses and a tougher
Incheon International Airport Corporation (IIAC) in South Korea has formally launched a major tender for new duty-free concessions at Terminals 1 and 2, marking one of the most closely watched airport retail opportunities in North Asia in recent years. The tender covers large-scale cosmetics and perfume, as well as liquor
Seoul’s central district of Jongno is moving ahead with one of South Korea’s most ambitious urban media initiatives, as officials and private-sector partners finalize plans to complete the Gwanghwamun Square media zone by 2026. At a regular meeting of the “Gwanghwamun Square OOH Advertising Free Zone Public-Private Council”
As South Korea reopens its doors to Chinese group travelers through a temporary visa-free policy effective September 29, Incheon International Airport is emerging as the most strategic platform for advertisers. With Chinese arrivals expected to climb sharply during the upcoming National Day holiday and continuing into next year’s APEC
Korea will host the Asia-Pacific Economic Cooperation (APEC) summit from November 12 to 16, bringing together leaders, ministers and corporate executives from 21 member economies. The five-day gathering is expected to be one of the largest multilateral events held in Korea in recent years, both in terms of political importance
South Korea has announced a temporary visa-free program for Chinese tour groups, a move expected to significantly boost inbound travel during China’s National Day holiday in early October. The policy, effective from September until June 30 next year, allows groups organized by approved travel agencies to stay in Korea
Korea Telecom (KT) has unveiled Korea’s largest twin digiatl OOH media “KT Square,” installed on the façade of its new Gwanghwamun West headquarters. The project marks the first major installation since Seoul designated the Gwanghwamun district as a free outdoor advertising zone, reflecting the latest trends in digital out-of-home
Incheon International Airport Corporation announced that it will host the 2025 World Aviation Conference from September 2 to 4 at the Grand Hyatt Incheon. Now in its eighth year, the World Aviation Conference has established itself as a premier platform for international exchange, bringing together more than 1,000 leaders
Incheon International Airport Corporation will host the 2025 World Aviation Conference from September 2 to 4 at the Grand Hyatt Incheon. Now in its 8th year, the conference is one of the largest global gatherings in the aviation industry, bringing together over 1,000 leaders from business, academia, and research.
