OOH World Report in Englsih
The Trinity Forum 2026 opened on 5–6 February at The St. Regis, Doha, bringing together senior leaders from aviation, airports and travel retail at a time when the industry is redefining growth strategies in a post-recovery market. The event is hosted by Qatar Airways, Hamad International Airport and Qatar
With just three weeks remaining before entries close, the TREX Awards 2026 is intensifying its call for submissions, placing travel retail exclusivity firmly at the center of industry attention. At a time when ecommerce, cross-border shopping and downtown retail are competing aggressively for consumer spend, the awards platform is positioning
OAAA The OOH Media Conference 2026 will bring the global out-of-home industry together in Dallas this May under a timely and resonant theme: “The Human Medium.” At a moment when advertising is increasingly shaped by automation, data modeling and AI-driven optimization, this year’s conference places the spotlight back on
VIOOH, a global digital out-of-home (DOOH) supply-side platform, has strengthened its footprint in Germany through a new programmatic partnership with ISM Intelligent Signage for Media, a national advertising network specializing in forecourt environments. The agreement opens programmatic access to 784 large-format digital screens installed across Shell service stations nationwide. The
Vistar Media has announced a global partnership with Happydemics, a brand lift measurement specialist, to introduce recall-based measurement for digital out of home (DOOH) campaigns. The move reflects growing demand from advertisers for more rigorous, advertiser-grade proof of DOOH’s impact as the channel takes a larger role in global
Global professional services firm EY has launched a high-visibility brand campaign at Incheon International Airport, leveraging the airport’s iconic Twin Tower digital media installations to strengthen its corporate positioning among international travelers and business leaders. The campaign utilizes two large-format digital displays, each featuring four-sided screens strategically positioned within
Credence Research Inc. has published a new study on the Global Digital Signage Market, highlighting steady growth driven by rising adoption across retail, transportation, healthcare, and corporate environments. The market was valued at USD 18,945.2 million in 2023 and is expected to reach USD 36,322.4 million
OAAAThe Out of Home Advertising Association of America (OAAA), the national trade association representing the out of home (OOH) advertising industry, today released an updated OpenOOH venue taxonomy, developed to bring greater transparency, clarity, and consistency to digital out of home (DOOH) buying and selling. The update responds directly to
VIOOH, a leading global digital out-of-home (DOOH) supply-side platform, has entered into a strategic partnership with Dolphin OOH to expand access to high-quality DOOH inventory across the United States.
Growth Channel and Speedeon announced a new partnership enabling advertisers to activate Speedeon audiences directly within Growth Channel, simplifying the planning, launching, and optimization of programmatic campaigns around one consistent audience strategy across channels. Through this partnership, Speedeon's audience data is available natively within the Growth Channel platform, allowing agencies
Stic, the out-of-home advertising platform that connects brands with everyday drivers, today announced the appointment of Sarah Zurell as Chief Marketing Officer. Zurell will oversee the brand and marketing to accelerate national expansion and deepen relationships with advertisers, agencies, and the driver community. Sarah brings 15 years of experience of
ABCS Insights and Neptune Retail Solutions today announced expanded outcome-based measurement capabilities for digital out-of-home (DOOH) advertising in Canada, enabling brands to quantify incremental sales lift and return on ad spend (iROAS) from physical-world media exposure. The collaboration addresses a longstanding gap in the Canadian market, where brands have had
