OOH World Report in Englsih
According to the latest Busiest Airports of 2025 report released by global aviation data analytics company OAG (OAG Aviation Worldwide), the international air travel market in 2025 has entered a full recovery phase, surpassing pre-pandemic levels. The ranking highlights a notable shift in global aviation, with Seoul Incheon International Airport
The alliance aims to strengthen transparency and accountability for Digital OOH campaigns.
The duty free market at Incheon International Airport is entering a new strategic phase, with Lotte Duty Free and Hyundai Duty Free repositioning themselves for upcoming bidding rounds and long-term concessions. As passenger traffic continues to normalize after the pandemic and competition intensifies, the airport once again stands at the
The World Out of Home Organization (WOO) has officially opened nominations for the Tenth WOO Global Awards 2026, inviting its global membership to put forward candidates and campaigns that represent excellence across the out-of-home (OOH) industry. The announcement follows the presentation of the Ninth WOO Global Awards, which took place
Incheon International Airport Corporation announced that passenger traffic at Seoul Incheon International Airport reached an all-time high last year, marking a full recovery from the COVID-19 downturn and opening a new chapter for the travel and outdoor advertising industries. According to the airport operator, total passenger numbers in 2025 reached
Korea’s out-of-home advertising industry is taking a significant step toward data-driven accountability with the launch of a standardized effect measurement framework and an integrated data platform prototype. The initiative, led by the Korea OOH Advertising Center, responds to a long-standing challenge in the OOH sector: the absence of common,
OAAA2026 Local Case Study Awards When you are ready to start your entry submission, please click the link in the upper right, "Start Application". ●Eligible campaigns must have been posted between January 1, 2025, and December 31, 2025. ●The campaign must have featured a purely local advertiser - no national
Pikasso Celebrates The Best Out-of-Home Campaigns30 January 2025 The annual Pikasso d’Or Awards announces its 2025 winners. The awards highlight exceptional work in separate national competitions from across Lebanon, Jordan, Iraq, Mali, Algeria, Ivory Coast, and Senegal. The Pikasso d’Or unveiled a new structure as of 2025 with
The global Out of Home industry can expect much more from 2026 than 2025 says World Out of Home Organization President Tom Goddard in a New Year message.
Partnership Kicks Off Around Martin Luther King Jr. Day to Honor the Life and Impact of Dr. King and Coretta Scott King
The debate over creativity in out-of-home (OOH) advertising is gaining fresh momentum across the global industry. As concerns grow that creativity is being increasingly diluted, OOH—often described as the “last broadcast medium”—is once again challenging the global creative community to fully embrace its unique strengths and real-world impact.
SticStic, the technology-enabled platform that connects brands with everyday drivers to power measurable out-of-home (OOH) advertising, today announced it has raised a $10 million Bridge funding round led by Accretion Capital and notable entrepreneurs like Phil Hellmuth, Adam Waheed and Chris Detert. Advisory support came from experts such as Lucy
