OOH World Report in Englsih
OAAAThe Out of Home Advertising Association of America (OAAA), the national trade association representing the out of home (OOH) advertising industry, today released an updated OpenOOH venue taxonomy, developed to bring greater transparency, clarity, and consistency to digital out of home (DOOH) buying and selling. The update responds directly to
VIOOH, a leading global digital out-of-home (DOOH) supply-side platform, has entered into a strategic partnership with Dolphin OOH to expand access to high-quality DOOH inventory across the United States.
Growth Channel and Speedeon announced a new partnership enabling advertisers to activate Speedeon audiences directly within Growth Channel, simplifying the planning, launching, and optimization of programmatic campaigns around one consistent audience strategy across channels. Through this partnership, Speedeon's audience data is available natively within the Growth Channel platform, allowing agencies
Stic, the out-of-home advertising platform that connects brands with everyday drivers, today announced the appointment of Sarah Zurell as Chief Marketing Officer. Zurell will oversee the brand and marketing to accelerate national expansion and deepen relationships with advertisers, agencies, and the driver community. Sarah brings 15 years of experience of
ABCS Insights and Neptune Retail Solutions today announced expanded outcome-based measurement capabilities for digital out-of-home (DOOH) advertising in Canada, enabling brands to quantify incremental sales lift and return on ad spend (iROAS) from physical-world media exposure. The collaboration addresses a longstanding gap in the Canadian market, where brands have had
The Out of Home Advertising Association of America (OAAA) and Geopath have officially opened the call for entries for the 2026 Local Case Study Awards, inviting marketers, agencies and media owners to submit campaigns that demonstrate measurable impact in local markets. The awards program is designed to spotlight out of
LG Electronics (LG) has partnered with Sedition, the pioneering platform for digital art, to bring inspiring contemporary artworks to LG Gallery+.1 A premium visual curation service for LG Smart TVs, the LG Gallery+ subscription service offers a vast library of content – including video-format works – for a dynamic and immersive
The Moodie Davitt Report The Trinity Forum 2026 was held in Doha, Qatar, on 5–6 February, bringing together senior leaders from the global airport commercial revenue and travel retail sectors at a pivotal moment for the industry. As passenger volumes continue to recover, discussions focused on how airports,
BTS will stage its comeback performance on March 21 at Gwanghwamun Square in central Seoul, an event expected to draw around 200,000 people. The projected turnout is more than eleven times the square’s official capacity of approximately 18,000, underscoring both the group’s global influence and the
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) ("Clear Channel" or the "Company"), a leader in U.S. out-of-home (OOH) advertising, today announced that it has entered into a definitive agreement to be acquired by Mubadala Capital, in partnership with TWG Global ("TWG"). The all-cash transaction values Clear Channel at an
Bauer Media Outdoor UK today opens entries for the Outdoor Media Awards (OMAS) 2026, held in partnership with Campaign. The OMAs celebrate their landmark 20th year with a bold new look and feel that reflects two decades of creativity, innovation, and excellence in Out of Home (OOH) advertising. Moments that
Airports Council International (ACI) World has released its World Airport Traffic Forecasts (WATF) 2025–2054, outlining expected trends in global passenger demand over the next three decades. According to the forecasts, global passenger traffic is projected to reach 10.2 billion in 2026, an increase of 3.9% compared with
