Vie BOARD, a Joint Venture by DOCOMO and DatViet Group, Launches DOOH Operations in Ho Chi Minh City
DOCOMO Enters Overseas DOOH Market for the First Time
DataM Intelligence Forecasts Global DOOH Market to Reach US$57 Billion by 2033
India based market research firm DataM Intelligence said the global Digital Out of Home advertising market is set for strong expansion, supported by programmatic advertising growth, smart city investment, and rapid advances in digital display technology. According to the company’s latest report, the global DOOH market was valued at
Firefly Expands Programmatic Capabilities Through Integration with VIOOH
Firefly, the global leader in moving out-of-home (OOH) advertising, today announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly's inventory through VIOOH's global platform. Buyers can access Firefly's network via major
미국 옥외광고업계, 광고판 수보다 수익성 관리…개별 매체 데이터 경영 필요성 증대
옥외광고 사업자는 단순한 총매출보다 개별 광고판의 실제 수익성을 먼저 점검해야 한다는 지적이 나왔다. 미국 광고업계에서는 보유 매체 수 확대보다 자산별 수익 구조를 정밀하게 관리하는 운영 방식이 새로운 경쟁력으로 떠오르고 있다.
RAEEM International Turns High Traffic Spaces into Growth Platforms for easypaisa Digital Bank
RAEEM InternationalRAEEM International, a Talon partner agency, has launched a high impact digital out of home campaign for easypaisa digital bank, using premium high traffic locations to transform everyday journeys into branded customer touchpoints. The campaign highlights one of the strongest advantages of digital out of home: combining large scale
레고라 (Legora), 노르웨이 오슬로 공항서 AI 법률 서비스 알린다.
리걸테크 기업 레고라가 노르웨이 오슬로 가르데르모엔 공항 (Oslo Airport, OSL)에서 대형 옥외광고 캠페인을 전개하며 유럽 공항 광고시장의 주목을 받고 있다. 이번 캠페인은 공항 미디어 운영사 바우어 미디어 (Bauer Media)가 집행했다.
Adams Outdoor Advertising Expands North Carolina Digital Footprint With Winston-Salem Acquisition
Adams Outdoor Advertising today announced the acquisition of a digital billboard asset from an independent operator in Winston-Salem, North Carolina. The acquisition includes one digital structure with two display faces, further strengthening Adams’ growing presence across the North Carolina Triad. This strategic addition expands Adams’ digital footprint in the region,
Billups to Host Brussels Forum on the Future of OOH Media
Billups will host Unleash the Full Potential of OOH 2026 on June 9 at MIX Brussels, bringing together industry leaders to discuss the next phase of out of home advertising. The event comes as the OOH sector rapidly evolves through artificial intelligence, automation, and programmatic buying. Advertisers are also rethinking
홍콩 브라보 미디어, 시내 버스 결합 캠펭인으로 도달률 85% 달성 결과 보고서 발표
홍콩 교통 미디어 기업 브라보 트랜스포트 서비스(Bravo Transport)가 자사 버스 광고 네트워크의 도달 범위를 공개하며, 버스 외부 광고와 버스 쉘터 매체가 홍콩 도심을 효과적으로 커버하는 고효율 옥외광고 수단임을 강조했다. 보고서에 에 따르면, 버스 쉘터와 버스 외부 광고를 결합할 경우 최근 한 달 기준 85%에 달하는 옥외광고 회상률을
Why Airport Media Continues to Gain Value in the Global Advertising Market
Airport advertising is strengthening its role as a premium media channel as brands seek high attention environments, affluent consumers and measurable campaign impact. Recent market materials released by Extime JCDecaux Airport highlight how Paris Charles de Gaulle and Paris Orly are positioning airport media as a strategic platform for global