Each year, Cannes Lions International Festival of Creativity brings together the global advertising and marketing community to celebrate the industry’s most innovative work and shape the future of media, creativity, technology, and brand storytelling. As the Festival continues to evolve, out of home is playing an increasingly important role
As anticipation builds for the summer's standout international soccer competition, Electrolit®, the number one rapid hydration beverage, reveals its "Made for This" national campaign featuring U.S. team player and Electrolit athlete Timothy Weah following his official roster selection. Electrolit® Unveils “Made for This” Campaign Featuring Soccer Star Timothy Weah
Integrating Vision AI and WiFi Sensor Technology to Bridge the Gap Between Foot Traffic and True Ad Engagement
인도 광고업계에서 최근 주목받는 옥외광고(OOH)의 변화는 단순한 ‘노출’ 경쟁을 넘어, 문화와 감성을 결합한 경험형 콘텐츠로 진화하고 있다는 점이다. 최근 화제가 된 ‘카슈미르 줌카 (Kashmiri Jhumka)’ 옥외광고 캠페인은 이러한 흐름을 상징적으로 보여주는 사례로 평가된다.
OUTFRONT Media, one of the largest and most-trusted IRL media companies in the U.S., today announced the launch of its inaugural advertising and experiential program at Los Angeles Union Station, one of the city's most recognizable destinations. This milestone marks the first time the landmark transportation hub has introduced
Building on direct mail's performance foundation, the campaign extended into out-of-home with a first-of-its-kind matchback approach designed to tie exposed individuals to customer transactions - redefining how media impact can be measured across channels.
인도 식품기업 롯데 하브모어 아이스크림 (Lotte Havmor Ice Cream)이 여름 시즌을 겨냥한 대형 체험형 옥외광고 캠페인을 선보이며 인도 광고업계의 이목을 끌고 있다. 이번 캠페인은 신제품 ‘구아바 칠리 아이스크림(Guava Chilli Ice Cream)’ 출시와 함께 진행됐으며, 시원한 아이스크림과 매운 칠리의 이색 조합을 대형 빌보드 크리에이티브로 구현했다.
미국 로보틱스 기업 로봇닷컴 이 자율주행 로봇을 활용한 차세대 광고 플랫폼 ‘R-ads’를 출시하며 글로벌 옥외광고 시장 공략에 나섰다.
글로벌 옥외광고 전문기업 Qube OOH가 글로벌 OOH 광고 운영 효율성을 높이기 위한 자체 기술 플랫폼 ‘사이드킥(SidekiQ)’을 공개했다. 데이터 기반 기획과 글로벌 OOH 전문성을 결합해 복잡한 국제 옥외광고 집행 구조를 단순화하겠다는 전략이다.
Guinness celebrates the rituals, pubs and shared moments that make soccer more than a game, reimagining a classic Guinness ad from the 1990s, "The world's cup"
Robot.com, the company putting robots to work in the real world, today announced the launch of its next-generation R-ads, the smart advertising platform turning autonomous robots into a measurable, scalable out-of-home media network. This launch follows a breakout run of more than 100 brand activations across 20+ countries — spanning
Following its Epic MyChart launch, Pointr acquires Purple's indoor navigation business in a move to establish clear market leadership in hospital wayfinding
