옥외광고 기업과 기관의 주요 발표, 사업 소식, 제휴 및 인사 동향을 전합니다. | Follow OOH company and industry announcements, business developments, partnerships and appointments across the out-of-home sector.
The Global OOH Audience Measurement Guidelines 2.0 are the World Out of Home Organization’s framework for measuring out-of-home audiences with the rigour and transparency advertisers expect. Published in June 2026, this second edition draws on the work of twenty-two national measurement bodies from five continents — double the number
MAD STARS, the international marketing and advertising festival held annually in Busan, South Korea, has issued its final call for entries for the 2026 awards, with worldwide submissions closing on June 15. This is the final opportunity for entrants to submit their work for this year’s competition, with no
Outsmart, the trade body for the Out of Home (OOH) advertising industry reports OOH advertising revenues for the first quarter of 2026 total £341.2m, an increase of +15% compared to the same period last year. The figures, collated by PwC, reveal that Digital OOH revenue grew +17.6% and
This is the first large-scale deployment of ZeroToOne.AI's Large Behavioral Model through GroundTruth's enterprise and SMB customer base, bringing true behavioral prediction to advertising.
Centennial, powered by Lincoln, ("Centennial"), a national retail real estate owner and operator, today announced the execution of a landmark multi-million-dollar agreement with Lamar Advertising Company at MainPlace in Santa Ana. Subject to final permitting, the deal transforms existing on-site digital signage into high-impact, revenue-generating, off-premise advertising billboards, marking a
Fan Club SoyeonseongchwiThe 3D billboard campaign celebrating South Korean trot singer Kim So Yeon is more than a fan driven birthday tribute. It reflects a broader transformation taking place in the Out of Home industry in South Korea, where Newspaper OOH media owners are evolving from advertising platforms into active
Each year, Cannes Lions International Festival of Creativity brings together the global advertising and marketing community to celebrate the industry’s most innovative work and shape the future of media, creativity, technology, and brand storytelling. As the Festival continues to evolve, out of home is playing an increasingly important role
As anticipation builds for the summer's standout international soccer competition, Electrolit®, the number one rapid hydration beverage, reveals its "Made for This" national campaign featuring U.S. team player and Electrolit athlete Timothy Weah following his official roster selection. Electrolit® Unveils “Made for This” Campaign Featuring Soccer Star Timothy Weah
Integrating Vision AI and WiFi Sensor Technology to Bridge the Gap Between Foot Traffic and True Ad Engagement
OUTFRONT Media, one of the largest and most-trusted IRL media companies in the U.S., today announced the launch of its inaugural advertising and experiential program at Los Angeles Union Station, one of the city's most recognizable destinations. This milestone marks the first time the landmark transportation hub has introduced
DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, announced details today for its members-only Cannes Curated Experience, which takes place during the Cannes Lions International Festival of Creativity, June 22 – 26, 2026. Highlights include: Monday night’s member event is the DPAA Cannes Kickoff
Building on direct mail's performance foundation, the campaign extended into out-of-home with a first-of-its-kind matchback approach designed to tie exposed individuals to customer transactions - redefining how media impact can be measured across channels.
