옥외광고 기업과 기관의 주요 발표, 사업 소식, 제휴 및 인사 동향을 전합니다. | Follow OOH company and industry announcements, business developments, partnerships and appointments across the out-of-home sector.
Airports Council International (ACI World) has announced that Florent Bayle-Labouré, a senior executive in live entertainment and creative industries, will serve as keynote speaker at the ACI World Airport Experience Summit 2026. The event is scheduled to take place from August 31 to September 4, 2026, in Istanbul, Türkiye, hosted
This year’s ceremony will take place at The Museum of Modern Art, marking a creative-first evolution for OOH’s most prestigious honor The Out of Home Advertising Association of America (OAAA) today announced the official call for entries for the 2026 OBIE Awards, the most prestigious creative honor in
Singapore Changi Airport has once again been named the World’s Best Airport 2026 at the Skytrax World Airport Awards, marking its 14th win and reinforcing its global leadership in passenger experience. The awards were presented during the Passenger Terminal Expo (PTE World) in London, one of the aviation industry’
Ballyhoo Media, the nation's leading waterway out-of-home advertising company, today announced an exclusive advertising partnership with Potomac Water Taxi, operated by Hornblower Group. Beginning this spring, Ballyhoo will offer full exterior vessel wraps on the Potomac Water Taxi fleet, allowing brands to reach the Washington, DC metro area in a
Lemon Seed Marketing, a leading branding and marketing agency for the home service industry, is celebrating multiple American Advertising Awards (ADDYs) recognizing its creative and strategic work on behalf of its clients. The ADDYs were presented locally by the American Advertising Federation of East Texas and recognize excellence in creative
Out-of-Home (OOH) advertising has evolved from a top-of-funnel awareness channel into a critical driver of connected commerce, according to new research from the Out-of-Home Advertising Association of America (OAAA) and Winterberry Group. The report, The Power of Proximity: OOH Media and its Evolving Role in Connected Commerce, finds that 98%
Chanel has unveiled a high-profile campaign for Chanel No.5 Eau de Toilette at Seoul Incheon International Airport, utilizing premium digital out-of-home (DOOH) media to engage global travelers at one of Asia’s busiest aviation hubs. Strategically positioned large-format digital screens across key passenger touchpoints, including departure halls and duty-free
Clear Channel to Deliver $1 Million Investment in New Advertising Experience at OMA
Guideline announced the expansion of its Ad Intelligence Insights offering by launching its Programmatic Global Quarterly Report Series, a new subscription providing recurring spend benchmarks across global programmatic advertising markets. These new insights are aimed at helping buyers and sellers of advertising through DSP obtain a comprehensive view and analysis
PATTISON Outdoor is now expanding its transit advertising portfolio East to West in Toronto with the TTC now operating on Line 5 Eglinton and Line 6 Finch West, Toronto’s new LRT lines. Line 5 and 6 provide riders with convenient and reliable light rail transit service along these busy
A story that began with me, until it moves the entire world.Seoul is preparing for a major influx of visitors as K-pop group BTS is set to hold a comeback performance at Gwanghwamun Square on March 21. City officials expect up to 260,000 people to gather in and
The finalists for the 2025 OMA Creative Awards have been announced, highlighting some of the most inventive uses of out-of-home advertising across Australia. This year’s shortlist features campaigns that incorporate hidden eye tests, spelling challenges and live sport, demonstrating the medium’s growing creative range. Selected by a panel
