레고라 (Legora), 노르웨이 오슬로 공항서 AI 법률 서비스 알린다.
리걸테크 기업 레고라가 노르웨이 오슬로 가르데르모엔 공항 (Oslo Airport, OSL)에서 대형 옥외광고 캠페인을 전개하며 유럽 공항 광고시장의 주목을 받고 있다. 이번 캠페인은 공항 미디어 운영사 바우어 미디어 (Bauer Media)가 집행했다.
Adams Outdoor Advertising Expands North Carolina Digital Footprint With Winston-Salem Acquisition
Adams Outdoor Advertising today announced the acquisition of a digital billboard asset from an independent operator in Winston-Salem, North Carolina. The acquisition includes one digital structure with two display faces, further strengthening Adams’ growing presence across the North Carolina Triad. This strategic addition expands Adams’ digital footprint in the region,
Billups to Host Brussels Forum on the Future of OOH Media
Billups will host Unleash the Full Potential of OOH 2026 on June 9 at MIX Brussels, bringing together industry leaders to discuss the next phase of out of home advertising. The event comes as the OOH sector rapidly evolves through artificial intelligence, automation, and programmatic buying. Advertisers are also rethinking
홍콩 브라보 미디어, 시내 버스 결합 캠펭인으로 도달률 85% 달성 결과 보고서 발표
홍콩 교통 미디어 기업 브라보 트랜스포트 서비스(Bravo Transport)가 자사 버스 광고 네트워크의 도달 범위를 공개하며, 버스 외부 광고와 버스 쉘터 매체가 홍콩 도심을 효과적으로 커버하는 고효율 옥외광고 수단임을 강조했다. 보고서에 에 따르면, 버스 쉘터와 버스 외부 광고를 결합할 경우 최근 한 달 기준 85%에 달하는 옥외광고 회상률을
Why Airport Media Continues to Gain Value in the Global Advertising Market
Airport advertising is strengthening its role as a premium media channel as brands seek high attention environments, affluent consumers and measurable campaign impact. Recent market materials released by Extime JCDecaux Airport highlight how Paris Charles de Gaulle and Paris Orly are positioning airport media as a strategic platform for global
클리어채널 아웃도어, 메세지 과잉 시대에 통하는 빌보드 디자인 원칙 제시
혼잡한 도시 환경에서 광고 메시지가 범람하는 가운데, 빌보드가 소비자의 기억에 남기 위해서는 단순한 노출을 넘어선 전략적 크리에이티브가 요구된다. 클리어채널 아웃도어 (Clear Channel Outdoor)가 제안하는 빌보드 디자인 원칙은 이러한 환경에서 실질적인 성과를 이끌어내기 위한 기준으로 주목된다.
1664 Blanc Brings Premium OOH Statement to Shoreditch with Robert Pattinson Campaign
blowUP media UKFrench beer brand 1664 Blanc has strengthened its premium positioning in the United Kingdom through a high profile out of home campaign in Shoreditch, one of London’s most trend driven districts. The campaign, titled “Unquestionably Good Taste,” was displayed on the Giant Poster site at 10 Great
네덜란드 바우어 미디어, 로테르담 마라톤서 디지털 옥외광고 캠페인 효과 입증
바우어 미디어 아웃도어 네덜란드 (Bauer Media Outdoor Nederland)가 네덜란드 대표 스포츠 행사인 엔엔 마라톤 로테르담 (NN Marathon Rotterdam) 현장에서 디지털 옥외광고 매체를 활용해 높은 주목도와 브랜드 도달 효과를 선보였다.
Airports worldwide invited to apply for the 2026 ACI World Airport Innovation Awards
Airports Council International (ACI) World has opened submissions for the 2026 ACI World Airport Innovation Awards, inviting airports to showcase the ideas and leadership shaping the future of the airport industry. Now in its sixth year, the awards are presented under a renewed title and continue to highlight the increasingly
oOh!media launches Wollongong’s first-ever large-format digital billboard
oOh!media has unveiled Wollongong’s first large-format digital Out of Home billboard, marking a major milestone for advertisers wanting to connect with one of New South Wales’ fastest-growing regional audiences. Located on Crown Street, a key inbound arterial into the CBD, the new digital site sits at the gateway
Evergreen Digital Media Inc. and Digi Point Media LLC. Announce Strategic Capital and Content Management Partnership
Evergreen Digital Media Inc. (EDM), a premier operator of digital signage and retail media networks, and Digi Point Marketing LLC. (DPM) have finalized a strategic agreement to facilitate the nationwide expansion of the Icebox Network, an ad supported digital signage network, and a wholly owned subsidiary of DPM. The partnership
Incheon Airport Traffic Tops 19.9 Million in First Quarter as Global Travel Demand Holds Firm
Seoul Incheon International Airport (ICN) handled nearly 19.9 million passengers during the first three months of 2026, underscoring the continued recovery of international air travel and reinforcing the airport’s status as one of Asia’s leading aviation hubs.