Photo courtesy of Shinsegae Department Store.Shinsegae Department Store will transform downtown Seoul into a large-scale fan zone by broadcasting Korea’s FIFA World Cup matches live on its giant media facade, Shinsegae Square, located on the exterior of its flagship store in Myeong-dong. The company announced that it will
TRICSeokguram Grotto, one of Korea’s most treasured cultural landmarks, has been brought to life in the heart of Seoul through a spectacular digital heritage project. Located on Mount Toham in Gyeongju, Seokguram is an 8th-century Buddhist grotto built during the Silla Kingdom and is renowned for its magnificent granite
Co‑op has announced the launch of a new national advertising proposition – Co-op Media Network Out of Home – marking the retailer’s formal entry, as a standalone media owner, into the UK Digital Out of Home (DOOH) market. The landmark move from the UK’s leading convenience retailer places the
Chanel has launched a major digital out-of-home campaign at Incheon International Airport to promote its latest fragrance, BLEU DE CHANEL L’EXCLUSIF, targeting international travelers through some of the airport’s most prestigious advertising assets. The campaign spans several of Incheon Airport’s flagship digital media platforms, including the Giant
프랑스 옥외광고 기업 시티즈 미디어 (Cityz Media)가 미디어 플래닝 플랫폼 애드인타임 프랑스 (Adintime France)와 협력을 확대하며 전국 버스 광고 네트워크를 디지털 플랫폼으로 통합했다. 이번 협력을 통해 광고주들은 프랑스 전역 80개 이상의 버스 네트워크와 4만1,500개 이상의 버스 광고면을 애드인타임 플랫폼에서 직접 확인하고 구매할 수 있게 됐다. 앞서 시티즈
What programmatic DOOH attribution is trying to answer An advertiser who buys a programmatic digital out-of-home campaign wants to know one thing at the end of the flight: did the screens drive people into the store. The impression count and the reach figure tell them how many people had an
제이씨데코 트랜스포트(JCDecaux Transport)홍콩 MTR(지하철) 광고가 글로벌 디지털 광고 플랫폼과의 연계를 확대하며 데이터 기반 정밀 타기팅 시대를 본격화하고 있다. 제이씨데코 트랜스포트(JCDecaux Transport)는 최근 중국은행 홍콩(Bank of China Hong Kong·BOC)의 신규 신용카드 ‘BOC 블리스 카드(BOC Bliss Card)’ 출시 캠페인을 통해 MTR 광고 최초의
IRIS Optronics, a pioneer in full-color Cholesteric Liquid Crystal Display (ChLCD) technology, today announced that it has been honored with the 2026 Digital Signage Award, presented by the Digital Signage Consortium (DSC) of Japan. IRIS Optronics received the 2026 Japan DSA. (Left_Yasuji Eguchi, DSC Managing Director; Right_ Chairman &
퍼블리시스 OOH (Publicis OOH)인도 옥외광고 업계가 지속가능성을 기반으로 한 혁신 사례로 세계 무대에서 주목받았다. 퍼블리시스 OOH (Publicis OOH)는 자사의 지속가능성 프로그램 ‘플렉스포워드(FlexForward)’가 2026 세계옥외광고기구(World Out of Home Organization·WOO) 어워즈에서 최고 영예 중 하나인 ‘심사위원장상(Chair of Judges Award)’을 수상했다고 밝혔다. 플렉스포워드는 옥외광고 캠페인
Live demos and a curated founder session highlight robotics in advertising as the world's top brand marketers set the direction of the entire industry
두바이 옥외광고(OOH) 산업의 개발과 운영을 총괄하는 마다 미디어(Mada Media)가 셰이크 자이드 로드(Sheikh Zayed Road) 제벨 알리(Jebel Ali) 구간에 설치될 디지털 유니폴(Unipole) 광고 구조물 21기의 설치·운영 사업자로 하이퍼미디어(Hypermedia)를 선정했다. 이번 사업자 선정은 공개 입찰을 통해 진행됐다. 마다 미디어는 엄격한 평가 기준에 따라
Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced the award of its latest tender to Hypermedia for the installation, operation, and commercial monetization of 21 digital Unipoles billboards at selected locations in the Jebel Ali area
![[런던총회] 세계옥외광고협회, 크리에이티브 '심사위원장상(Chair of Judges Award)' 수상작](https://cdn.media.bluedot.so/bluedot.oohnews/2026/06/iwp4tb_202606110703.jpg)
