옥외광고 매출 상승 측정, 나의 회사와 적합한 효과 측정 회사를 선택 하는 방법
옥외광고가 과거의 정적인 도로변 광고판을 넘어 데이터 기반의 정교한 미디어로 진화하고 있다. 이제 광고주는 단순한 도달률을 넘어 실제 매출로 이어지는 효과를 입증해야 하는 단계에 도달했다.
Kantar Unveils AI-Driven Qualitative Tool to Decode Human Insights
Kantar is set to introduce a new qualitative research solution, “Kantar Converser,” aimed at helping brands move beyond fragmented data toward deeper human understanding. The company will showcase the tool during an upcoming webinar on April 16, targeting APAC audiences. The session will feature insights from Tara Prabhakar, Shalini Mukerji,
Australia OOH Industry Posts Double-Digit Growth in 2025, Driven by Digital Expansion
Australia’s out-of-home (OOH) advertising industry recorded solid full-year results for 2025, with net media revenue rising 11.43% year-on-year to $1,449.5 million, up from $1,300.8 million in 2024. The growth reflects sustained demand across key formats and a continued structural shift toward digital inventory. Outdoor
Adams Outdoor Continues Their Growth in the Carolinas
Adams Outdoor Advertising has expanded its presence in central South Carolina through the acquisition of two digital billboard faces from Jolly Digital Media, strengthening digital outdoor advertising opportunities in the communities of Barnwell and Bamberg. Established in 2008, Jolly Digital Media owns and operates strategically located digital billboards in downtown
AIRPORTS WORLDWIDE INVITED TO APPLY FOR THE 2026 ACI WORLD AIRPORT INNOVATION AWARDS
GLOBAL CALL HIGHLIGHTS BOLD IDEAS TRANSFORMING PASSENGER EXPERIENCE, OPERATIONS, AND SUSTAINABILITY
MiQ Acquires Adsmovil, Creating Largest Independent Programmatic Offering In Latin America
Acquisition combines Adsmovil’s market-leading retail media, mobile and DOOH capabilities with MiQ’s AI-powered operating system to serve global brands across the region
Korean Baseball Reasserts Role as High-Impact OOH Media Channel
Korean baseball is once again demonstrating its strength as a premium out-of-home (OOH) advertising platform, as the 2026 league season opened last week at Seoul’s Jamsil Baseball Stadium. The start of the new season signals more than a return to sport. It highlights the resurgence of stadium environments as
China Duty Free Reports RMB 53.7 Billion Revenue in 2025 on Travel Retail Recovery
China Tourism Group Duty Free Corporation reported solid 2025 results, underscoring resilience in global travel retail despite ongoing market volatility. The company posted total revenue of RMB 53.694 billion, with its core duty-free segment contributing RMB 39.165 billion. Duty-paid operations added RMB 13.388 billion, reflecting a diversified
How Samsung Brought Glasses-Free 3D Displays to Life
At Integrated Systems Europe (ISE) 2026, Europe’s largest display exhibition held in Barcelona this February, an installation at the Samsung Electronics booth captured visitors’ attention. Just 52 mm thick, the display shows objects rotating 360 degrees as if floating in midair — without 3D glasses. Spatial Signage, Samsung’s glasses-free
호주 풋볼 개막 맞아 호주 전역 옥외광고 캠페인 전개
호주 풋볼 리그(Australian Football League, AFL)가 새 시즌 개막과 함께 전국 단위 옥외광고 캠페인을 전개하며 팬 관심 선점에 나섰다. 이번 캠페인은 OOH미디어(oOh!media)와 PHD오스트레일리아(PHD Australia)와의 협업으로 진행됐다.
Atmosphere TV Wins Attention for CTV OOH Advertisers MediaScience Study Finds Atmosphere Delivers Audiences and Optimal Ad Performance Compared to Linear TV
Atmosphere TV, the leading streaming CTV out-of-home (OOH) platform, has partnered with media and advertising innovation research firm MediaScience to prove Atmosphere captures more attention compared to linear and CTV in OOH environments. The new study used eye tracking technology to measure viewership trends in multi-screen restaurant and bar environments,
스위스 날씨가 광고가 되다…스와치, 데이터 기반 OOH의 새 기준 제시
아시아레이(Asiaray) 스와치가 홍콩 도심에서 스위스 날씨 데이터를 연동한 프로그래매틱 디지털 옥외광고(pDOOH) 캠페인을 선보이며, 데이터 기반 크리에이티브의 진화를 보여주고 있다. 이번 캠페인은 ‘미션 투 어스페이즈 – 문샤인 골드 콜드 문(MISSION TO EARTHPHASE – MOONSHINE GOLD Cold Moon)’이라는 이름으로, 센트럴과 코즈웨이베이 등 유동 인구가 많은 핵심 상권에서 운영되고 있다.